The INSEAD professors argue that companies need to identify and create uncontested market space called “blue oceans” as opposed to “red oceans” where competitors fight for dominance.

The creation of uncontested market space makes the competition irrelevant.

The “strategy canvas” framework captures the competition products and the factors on which industry is competing upon.

Kim & Renee list out following four actions framework to create a new customer value.

• Reduce
• Eliminate
• Create
• Raise

The key elements for an effective strategy for the new value curve should be

• Focus
• Divergence
• Compelling Tagline

So are you ready to create blue oceans!

Discovering Whitespace is the key to uncontested markets. Unserved space can be start of entrepreneurial journey.