To create value, a supply chain leader needs to be customer oriented. He should be able to identify the issues, problems and work out timely solution.

His team needs to be aligned to work in this manner to solve their customer issues before they arise by early involvement.

Working collaboratively with internal stake holders and supplier network to develop timely solution gives competitive advantage to business.

Effective negotiation, Total Cost of Ownership Basis, Enlarging the Pie, Win -win deal will ensure right price discovery.